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Home arrow Comical comics

Comical comics

Mad mascot.
Alfred E Neuman the Mad mascot. Art: Anon.

Another major genre that appealed to younger readers were the 'kid comics'. Again, these had a long line of predecessors in the newspapers, stretching back to the Katzenjammers (who themselves became the subject for a regular comic from 1945). The leading publisher in the field was unquestionably Harvey Comics, who had a string of hits including Little Audrey (1952), Little Dot (1955), Little Lotta (1955) and Richie Rich (1960). They also developed a variant on the kid theme with their comics about supernatural juveniles, including, most famously, Caspar the Friendly Ghost (1952), and his two main follow-ups, Spooky the Tuff Little Ghost (1955) and Wendy the Good Little Witch (1960). Other publishers too had their 'kid' successes. Dell, for example, had Little Lulu (1945), which wittily pictured a neighbourhood through a child's eyes; Standard had Dennis the Menace (1953) - no relation to the British character of the same name - about a blond-haired troublemaker who never gets punished; and, finally, DC Comics had Sugar and Spike (1956), about a boy and girl too young to talk, but old enough to get up to mischief.